- What do you want your visitor to do?
- How will you ask them to do that thing?
- If they are prompted to click somewhere, what does the landing page look like?
- Do you need to gather information from visitors (do you have a form)?
Saturday, April 16, 2011
Remember Your Call To Action
When you're creating online media, it's easy to get overwhelmed with the details of code, multilayered Photoshop files and deadlines. It's also easy to get caught up in the excitement of the process and in the "coolness" of the visuals that you're creating. Throughout the process, it's important to continually remind yourself of the purpose of the project. Mostly, you'll want to prompt a visitor or a user to do something, and that prompt is called a "call to action". Some important questions to keep in mind: